One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

If you have a Google Business Profile, it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: ...

Google Gemini’s Deep Research can now analyze your Gmail, Drive, and Chats to deliver personalized research reports.

Google Messages' upcoming Insights feature will use Gemini to summarize shared links with a concise, three-point summary.

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...