Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI ...
MarTech on MSN
AI is rewriting visibility in the zero-click search era
In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility ...
Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...
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