Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

You need a plan to tap into your market that’s based on real data, and a competitor analysis tool can get you started.

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

Using a competitor analysis tool has enabled businesses to better understand their peers and educate themselves, not only based on their own track records of relative failure and success, but also ...

Investors don’t just want results; they want context. “How are you doing?” quickly becomes, “How are you doing compared to others like you?” As firms expand their product offerings and digital ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...

The first in a series of market analyses by LTH looks at key players with stand-alone products in the document automation space with respect to completeness of features, maturity and market ...

Investors don’t just want results; they want context. “How are you doing?” quickly becomes, “How are you doing compared to others like you?” As firms expand their product offerings and digital ...