Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching the ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To ...

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch. That’s pretty impressive! For PPC marketers who have been struggling ...

There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; ...

ROI is the compass for every chief marketing officer. It guides budget allocation, informs growth bets, and defines how marketing contributes to the profit and loss statement (P&L). But what if the ...