Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

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Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly.

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...

Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads. Google is ending ad customizers for text ads and Dynamic Search Ads. Advertisers ...

Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even ...