From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Here are six best practices for smarter segmentation, along with insights from Kim Ficker, a senior account manager at ...

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...