Opinions expressed by Entrepreneur contributors are their own. Chances are your loyalty program is failing. While north of 80% percent of Americans are enrolled in them, most are used once or twice ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When it comes to modern marketing, I have found that having a distinctive face and voice for ...

Maintaining a strong customer base is crucial for the long-term success of any restaurant. A loyal customer is five times more likely to repurchase and seven times more likely to try a new dish than ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

Customers aren’t interested in having an arm’s length relationship with your company. They want to forge a deeper connection with your brand. I’ve found you can offer them the engagement they crave by ...

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here’s how to use compelling storytelling on your website and ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

Learn how entrepreneurs can leverage AI ethically to turn customer data into trust, loyalty and scalable growth, without losing the human touch.

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?