Consumers know what keeps them awake or makes them happy. If a brand creates less "generic entertainment" content and ...

Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

“You can’t stand out if you’re trying to blend in.” That’s the message Sally Hogshead drives home in the updated edition of “Fascinate,” her how-to handbook for making any brand impossible to resist. ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

At a time when AI continues to create immense opportunities, it’s more important than ever to operate with a people-first ...

Consistent branding leads to recognition in your market. Uniform brand messaging builds trust and credibility with customers. Consistency streamlines content creation and asset management. This story ...

The Internet has brought about one huge change in our everyday lives. These days each of us has a voice, and any of us can become a brand. Whether that’s a good or a bad thing remains a matter of ...

There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy and purpose of the brand, including things like the brand story, the ...

Creating high impact brand content requires more than posting the occasional beautiful image or witty comment on your brand’s social media pages. Once you learn to master content creation, you will be ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...