How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Join Beth LaGuardia Cooper, CMO of Advantage Media, and our panel of brand building experts on November 19th to discover how to turn your personal brand into your most valuable asset. Register now!

Building a community of brand lovers can unlock sustainable growth and countless benefits for companies and marketing teams: From customer insights to the co-creation of new products or services, word ...

Now is the best time to not only create a personal brand, but to amplify it and become known. With so many channels available to reach your budding audience, becoming more visible is within reach if ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from the thousands of other bloggers out there. It’s how people recognize you, ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

Creating high impact brand content requires more than posting the occasional beautiful image or witty comment on your brand’s social media pages. Once you learn to master content creation, you will be ...

Tips for Communicating Your Personal Brand Creating engaging content for personal branding requires both strategy and authenticity. We asked industry experts to share one tip for creating engaging ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

Chappell Roan is so popular she’s a cultural phenomenon. “Hot to Go” has become more than a popular song. It’s a cultural anthem. Brands can be culturally relevant, too. Nike’s Let’s Do It ethos ...

Editor’s Note: Norman Katz, president of supply chain consultancy Katzscan Inc., writes a monthly column for Supply Chain Management Review. Katz’s column appears on the third Monday of each month.

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...