On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Today isn’t a great day for users of Meta apps. Mark Zuckerberg has told us to expect a “huge corpus” of AI content in Facebook and Instagram, while the company’s CFO Susan Li has said that ads in ...

Rafael is a proud family man, global traveler and creator of award-winning agencies Weberous and Generate Culture serving clients worldwide. In just over 10 years, Instagram has convinced one-quarter ...

People scroll fast, and one TikTok ad might not have been seen enough. Repurposing your ads is worth it to reach more without having to constantly create new content.