If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. In the dynamic world of e-commerce, success hinges on more than ...

Consumer trust is as easy to lose as ever. With 435 million email addresses breached globally in the first quarter of 2024 alone, consumers are weary about their data privacy. Many companies ...

Understanding franchise competition is pivotal for both franchisors and franchisees for several reasons. Firstly, it helps in developing a robust business strategy. By analyzing competitors, a ...

If you want to analyze data in Python, you'll want to become familiar with pandas, as it makes data analysis so much easier. The DataFrame is the primary data format you'll interact with. Here's how ...

Every time Satta Sarmah Hightower publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive ...

Samantha Kelly is a freelance writer with a focus on consumer technology, AI, social media, Big Tech, emerging trends and how they impact our everyday lives. Her work has been featured on CNN, NBC, ...