NEW YORK – Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have ...

A redesign of Gillette's Fusion razor, the nation's best seller, is coming and - before you ask - it doesn't have any extra blades. The company plans to have the Fusion ProGlide on store shelves in ...

It's taken a 100-strong team, $1bn to develop, and years to reach the shelves. Now the massive marketing push begins. All that for... a new razor. JONATHAN MARGOLIS reports Reacting to no public ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Let’s consider the following events: Gillette has created a razor with 5 blades and we discover a blog dedicated to shavers and shaving. Both of these items are unusual, at best, but the conjunction ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

Last month in the USA and Canada, the shaving giant Gillette, reacting to no public demand whatsoever, launched a five-bladed razor. Hundreds of millions of men, after all, are very happy with the ...