Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

Chief marketing officers are the fastest ghosters in the C-suite — they decide in literal seconds. Here's how to be in the 10% who get replies, not the 90% who get silence. Picture this: You hit send ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as ...

Andy French is Head of Marketing for B2B PC at Toshiba Europe. He is responsible for Europe-wide marketing strategy and planning. Andy has a wealth of experience in the IT industry, with almost 25 ...

The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we’re in an age that requires IT and business people to put ...

CMOs today are under immense pressure to prove marketing's value to the board – yet, according to The Drum research, linking marketing directly to business growth has been a top challenge for them ...

Starr Million Baker is CEO of INK, a communications agency helping B2B tech and energy companies reach their goals in competitive markets. We’re living through a deluge of absolute information ...

A recent study found 7.4% of emergency departments lack 24/7 coverage by attending physicians. Hundreds of emergency departments do not provide 24/7 coverage by attending physicians, particularly at ...