Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Generative Engine Optimization (GEO) makes your brand, products and leadership content discoverable within AI-generated ...

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

MaxDRIVE has launched its Search Box Optimization service, helping businesses appear in Google and Bing autocomplete ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

A quiet but troubling anomaly emerged in September when developers using Google Search Console began spotting chat-style text strings inside their search traffic reports. Instead of ...

For months, extremely personal and sensitive ChatGPT conversations have been leaking into an unexpected destination: Google ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...