Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

Google’s Gary Illyes recently said that when it comes to ranking in AI Overviews, all you need to do is normal SEO. He also said that Google won’t be crawling and using the new LLMS.txt files that ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...