Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

Google Inc.’s Labs has cooked up two new search offerings, introducing a Personalized Web Search and Web Alerts, as part of the Mountain View, California, company’s plans to continue to heat up the ...

As we continue to navigate the digital landscape in 2025, Google Search has evolved to offer a suite of hidden features that ...

Google's all-new search engine, the Search Generative Experience, which began to roll out for some, is really not more personalized than what you get from Google's traditional search results. Google ...

Google has been criticized before for putting your search results inside a "filter bubble." That's because, in most cases, ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

After last week’s column about the new search engine A9.com, which takes Google’s results and offers some personalization features, several readers wrote in to point out Google’s own work-in-progress ...

If you use Google Chrome on your mobile phone, or if you have a modern Android phone, then you’ve probably stumbled across the Discover feed at some point. The Discover feed is available on Chrome’s ...

Google's Gemini AI product is now able to absorb a user's search history in order to provide more personalized information, Google announced today. The Gemini 2.0 Flash Thinking model is able to ...

Why it matters: No matter how specific a question is, Google says, someone somewhere in the world can provide the answer. Google has two new features for its search engine that give people intuitive ...