Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter is a hot mess. First, Elon Musk writes a glowing endorsement of advertising on ...

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. We recently introduced a new suggested audience — 7-day unnotified ...