Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) antitrust penalty, stopping short of a partial breakup watchdogs favor.

Google responded Friday to the European Commission's decision that its ad-tech business breached antitrust rules - rejecting ...

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Built on Google’s Gemini models, the new agentic tools are designed to help advertisers interpret data, identify performance ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around ...

Despite the offer, the company said it still disagrees with the European Commission’s September decision and plans to appeal.