Google Offers Remedies to EU
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Built on Google’s Gemini models, the new agentic tools are designed to help advertisers interpret data, identify performance ...
Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...
Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect ...
Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced ...
We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...
I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around ...
The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.
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