What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When it’s time to choose ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

The rental business is known for being stuck in the old ways of marketing. Many companies are still going door to door, hitting the newspapers, and relying on the phone book to generate leads.

I have to admit, I have a love-hate relationship with Google AdWords. As a business-to-business (B2B) marketer, I love that I can experiment with extremely specific search terms like "planned shutdown ...

A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. Yet most marketers I speak to at events are ...

Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an advertiser were to define their conversion value as “revenue ...

If you're not, columnist Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement models available in Google AdWords. There is an old saying: the ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.