Discover how keyword-rich Google reviews can boost your local visibility, engagement, and conversions – plus templates to ...

A court has ruled that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial, in what could be the first case to scrutinize the trademark infringement ...

The Web commnity is still debating the onset of “Google Keyword Armageddon,” in which Google (GOOG) recently made the decision to encrypt the bulk of the keyword data from logged-in user searches.

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

A dispute between Google and Edible IP, LLC, the makers of “Edible Arrangements” demonstrates again that Google’s keyword advertising program does not violate the rights of trademark owners. Edible’s ...

The Australian Federal Court has set a hearing date for the Australian Competition and Consumer Commission's allegations against Google of misleading and deceptive conduct. Last Friday, Justice James ...

Google Ads announced that you can now create and share keyword plans in the Google Keyword Planner tool. Google said "you can now create, save, and share plans from directly within Keyword Planner." ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When ...

Back in August that Google added a new feature to the Keyword Planner tool to organize keywords into ad groups. Ginny Marvin, Google's Ads Liaison, said last Friday (yes, months later) that this ...