In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

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Here is a first-person report that's a composite of my clients' experiences. It embeds eight key principles, practical and psychological, for landing a good job. After, I call those out. Hello, my ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

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Imagine this: you curl up on the couch after a long day, phone in hand, craving some delicious food. You open your food delivery app, and BAM! It suggests your favorite pizza place, remembers your ...

Case studies are one of the most enduring B2B content formats – and with good reason. For a prospect, there are few things more compelling than seeing how someone in a similar situation solved a ...

Here is a first-person report that's a composite of my clients' experiences. It embeds eight key principles, practical and psychological, for landing a good job. After, I call those out. Hello, my ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...