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“Location, location, location” isn’t just a guiding principle in real estate. For organizations across industries, knowing exactly where a device is can be a game-changer—because if you know where a ...

The healthcare industry got a loud introduction to geofencing marketing recently. The headlines were driven by a law firm targeting individuals going to an emergency room. In particular, the ads ...

Have you ever wondered why some mobile apps are free? How are these companies making money without charging fees? The answer is usually mobile geofencing advertising. When you download a mobile app ...

Geofencing technology is revolutionizing how businesses engage with customers, manage operations, and ensure security in 2024. Companies can activate location-specific actions and strategies by ...

There's a feature hidden away in the settings of home security systems and smart device apps that doesn't get nearly enough attention. It's called geofencing, and it does way more than track your ...

If you search through your smart home app or feature list, you'll often run into the word "geofencing" or something like automatic home/away settings. That signals a powerful, useful feature that far ...

Geofencing continues to be used by law enforcement nationwide and its controversial nature has only grown. This article will address the Fourth Amendment implications in its continued use. Geofencing ...