Ryan Kim writes that “freemium” iPhone apps, free downloads with in-app upgrades, are gaining favor with developers and consumers. He reports that one-third of iPhone apps that generate the most ...

A study performed by App Annie is said to have revealed in a report that Google Play’s revenue in May was not made from paid applications. With over 1.5 million apps from the store platform, it ...

Just over one third of the 100 top-grossing iPhone apps are now using a freemium model, GigaOm reports. In other words, the apps are free to download and use, "but make their money through in-app ...

Freemium is the fastest growing business model for mobile app revenue, according to the latest industry report. The report from analytics provider App Annie in conjunction with IDC showed that in key ...

Over the past 12 months, freemium games have become part of the furniture on the App Store - the latest numbers suggesting at least a third of the top grossing iPhone apps come without direct charge.

Freemium strategies dominate software product markets, with many if not most applications enticing new users with a free version, then requiring payment for more advanced features. The strategy ...

Amazon?s recent decision to not accept a settlement with the Federal Trade Commission over in-application purchases points to growing pressures facing freemium apps as regulators take a closer look at ...

The latest app revenue projections published by Juniper Research suggest consumers will spend more than $75 billion a year on apps by 2017. That's a figure the firm claims will be largely driven by ...

Video editing app Captions is looking to cash in on uncertainty around TikTok and ByteDance’s video editing app CapCut’s future in the U.S. by turning to a freemium model. The app, backed by Kleiner ...