Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

Pew Research Center worked with PSB Insights to conduct four live, online focus groups with a total of 16 U.S. 13- to 17-year-olds. The focus groups were conducted online Jan. 12-13, 2022. The ...

If you are considering if focus groups as a gig are legit and maybe you should try them, you are not alone. Doubts can visit many people looking at this sort of occasional money-making, so we’ve ...

Some divides are emerging among swing-state Latinos who voted for President Donald Trump when it comes to his approach to mass deportations, according to new focus group conversations with some of ...