Customer relationship management (CRM) software is a business tool used to organize and automate data in a handy all-in-one hub for your team to use. That’s right, you can ditch the file cabinets and ...

Customer Relationship Management can only get better with the integration of social tools into the customer process. Some companies ‘get’ social CRM but others have a long way to go. Lauren McKay ...

Artificial intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever ...

Using the analogy of the human body, Gartner fleshed out its 'Eight Building Blocks' approach to customer relationship management at the CRM Summit in Paris this week. Gartner analysts, Jennifer Kirby ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...

In a new report, IT marketing analysis firm Aberdeen Group lists and reviews what it considers the top 10 examples of CRM implementations in 2000. Each award in the report features a case study on the ...