Customer relationship management (CRM) software is a business tool used to organize and automate data in a handy all-in-one hub for your team to use. That’s right, you can ditch the file cabinets and ...

Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

Customer Relationship Management can only get better with the integration of social tools into the customer process. Some companies ‘get’ social CRM but others have a long way to go. Lauren McKay ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

Using the analogy of the human body, Gartner fleshed out its 'Eight Building Blocks' approach to customer relationship management at the CRM Summit in Paris this week. Gartner analysts, Jennifer Kirby ...

Developing personalized experiences with your customers is pivotal to establishing a well-loved and long-lasting brand. Customers don’t want to feel like they’re just another number in your business’s ...

Artificial intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...

The market has declared CRM dead any number of times over the years. The most recent pronouncement came when iconic Siebel was purchased by Oracle. If the market maker couldn’t stay afloat, then what ...