Today, shoppers are looking for convenience and speed when shopping, which means they could shop from physical stores, e-commerce websites, social media platforms, or even mobile apps, and have their ...

Think of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. A channel acts as an important part of your small ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Livestreaming is less than ten years old, but its use has skyrocketed in the past 18 months. US platforms like Twitch and YouTube Live were early innovators. Today, livestreaming has been rapidly ...

Innovators abound in today’s increasingly digital world, and the online landscape for content distribution continues to grow. However, not all platforms are created equal. Depending on your industry ...

AI disruption in Canada is not likely to negatively affect the broker sales distribution as it did in the UK, Intact's chief ...