When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

CLEARWATER, Fla., Jan. 27, 2026 /PRNewswire/ -- PostcardMania, a $100+ million marketing technology firm, reported continued growth in 2025 across multiple sectors, led by renewed demand for ...

It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...