Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Armed with the expectations, ...

Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

Authenticity, self-awareness and emotional intelligence are just some of the many behaviors people associate with business leaders. However, idealized expectations and challenging situations that ...

“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost ...

The importance of developing outstanding programs, often referred to as “Centers of Excellence,” in specific specialties has taken on new importance in critical specialties such as orthopedics, ...

Clinical integration is an increasingly popular strategy for hospitals to align with physicians and improve the cost and quality of care. Dennis Butts, a manager in Dixon Hughes Goodman’s healthcare ...

In early January, as the days slowly lengthen and the promise of spring feels both certain and distant, many organizations hold their annual strategy meetings. Leaders prepare elaborate presentations, ...

School districts must develop new strategies to prepare students to join a rapidly evolving workforce and to stay in step with the needs of their communities, say superintendents involved in a new ...

After years of providing valuable content and insights into Bitcoin investing, I’ve spent countless hours analyzing data and reviewing charts to help you build a strong foundation for your Bitcoin ...