Forbes contributors publish independent expert analyses and insights. I write about empathy, strategy and the neuroscience of leadership. We are all biased. Our brains were designed to be. We ...

We make approximately 35,000 decisions every day, including dozens of tiny and major decisions on what to wear, what to eat, which route to take to work, where to go for lunch, and so on. It's ...

The Markkula Center’s Ethical Decision-Making Framework is a tool designed to 1) help users see and identify a broader set of ethical issues than they would have without it, and 2) guide users through ...

AI drives decision inputs: In 2025, both big pharma and small pharma use advanced predictive modeling, digital twins, and AI-powered analytics throughout R&D and regulatory processes. This reduces ...

You already make more choices in a morning than most people make all day. The real tax on your Calendar is not the decision ...

Have you ever made a questionable decision or regretted a choice in your gaming career? You're not alone. Here's how our minds can lead us to make poor decisions.

Mehrotra has been at the forefront of AI for many years. He founded Coda, an AI productivity platform, in 2014 and is now CEO ...

Among the most promising technologies reshaping clinical practices across the world is Voice AI. These artificial ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is having an "It Girl" moment—everyone wants it or claims to ...