For as long as commerce has existed, sellers have been trying to better understand what exactly their buyers want and how they behave. In that sense, techniques that might be considered old school ...

Erik Huberman is the Founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy based in Los Angeles, CA. For years, digital marketers relied on third-party cookies that ...

A key step in the assessment cycle is gathering and analyzing evidence. Employing the appropriate data collection techniques for assessment is an important step in this process. Faculty and staff are ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

The “People, Process, Technology” framework has effectively guided many initiatives and projects over the years and produced valuable data for reports and business metrics. Now, we are innovating the ...

Data is one of the most valuable assets your company possesses. This is particularly true for scientific data, which is the accumulation of many hours of parallel investment in resources, such as time ...

A recent push in the information technology industry to collect and monetize big data is headed for a clash with privacy concerns from Internet users and potential regulation from some governments, ...

Data has always been a key asset for some companies, but over the last three to five years, it has gone from "important" to "critical." Data, and more important, data analysis, have become a true ...