Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

Share on Twitter Share on Facebook Share on Reddit Share on LinkedIn Share via Email WEST POINT, N.Y. – In simplest terms at its most basic level, data is information, facts or statistics that can be ...

You don't have to spend a fortune and study for years to start working with big data, analytics, and artificial intelligence. Demand for "armchair data scientists" – those without formal ...

This course provides a foundation of the history, concepts, purpose and application of both data science and analytics in a business environment. This includes the methods of data collection, ...

We prepare our graduates to translate the knowledge and skills they learned at Kellogg into successful careers in countless paths and industries. To that end, we've designed three categories of ...

Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get ...

This concentration introduces students to the use of financial analytics used by finance practitioners. It provides a strong and rigorous introduction to the use of financial applications in fintech ...

Career Connections: Network with recruiters from National Labs and federally-funded Research Centers to explore co-op, internship, research, and full-time employment opportunities. Gain Work ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

Designed to equip you with the technical expertise needed for a career in industry, this course will hone you for roles suited in the field of analytics and business intelligence. Professionals with ...