All companies should be obsessed with their customers, but only 15 percent actually are, according to Forrester Research vice president and principal analyst Shar VanBoskirk. Customer obsession is a ...
The one sure way to take care of your customers is to respect their time. Being customer-centric is hardly enough these days. To truly be successful, you need to nurture a customer obsession culture ...
Customer obsession isn't a new philosophy. Well established as the secret to Amazon's massive success, many companies have started to make customer-centricity a key ingredient in their strategies and ...
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