We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...

For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus Maximize Conversions, incrementality debates, budget pacing and ...

Claire Rozain is CEO of RZain Consulting. We talk a lot about AI-generating creatives. But the real opportunity? Teaching AI - and our teams - to understand what works, and why. AI for now is really ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...