Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

To evaluate creativity fairly across humans and machines, the research team used multiple methods. The primary tool was the Divergent Association Task (DAT), a widely used psychological test that ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

Darren Aronofsky’s new AI-generated series is drawing intense criticism for distorted visuals and awkward storytelling, ...

"You are a fish, you must escape the kitchen." ...

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 2 minutes ...

This Safer Internet Day, WebWise are inviting parents, educators, schools, and young people to consider how AI shapes online ...

Can artificial intelligence demonstrate true creativity? New work conducted by Canadian researchers shows something unexpected, indicating that generative AI systems such as ChatGPT have now ...

I question the idea that this generation of AI replaces (or even approximates) human creativity. But: I've always been fascinated by the vital role of technology in enabling human creativity - AI ...

Overview: Generative AI is rapidly becoming one of the most valuable skill domains across industries, reshaping how professionals build products, create content ...

Remedy interim CEO Markus Mäki has confirmed that the studio's next major title, Control Resonant, does not utilize generative AI. However, he admits that there is interest in the tech at the company.