Craft Creative, a Charleston-based video production company serving brands nationwide, is advancing a human-led ...

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

Artificial intelligence is becoming a much bigger part of Netflix’s creative pipeline. The streamer says the technology is already shaping hundreds of productions. What was once viewed as an ...

Netflix used generative artificial intelligence in nearly 300 series, films, and other productions during 2026 ...

AI is a powerful brainstorming tool when used correctly. Here's how to write better prompts and refine ideas more effectively.

Ideas that once arrived through boredom and heartbreak now arrive through a prompt. As AI frees you from the tedium of the ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...

The team used the Divergent Association Task (DAT), something used in psychology to measure a specific type of creativity. Essentially, it asks someone to come up with 10 words in four minutes, and ...

Agency in AI collaboration must be sustained throughout a task, not just established at the start. Students who thought first ...