Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

Generative AI is bound to shrink the labor market for creatives, according to this task-technology fit analysis, by making ...

Generative artificial intelligence has emerged as one of the most talked-about developments in modern technology. Unlike traditional AI systems that primarily analyze data or make predictions, ...

Adobe has drawn plenty of ire for its commitment to generative AI, but as it launches a huge barrage of AI-powered tools at Adobe Max 2025, a small collective of stats suggests that generative ...

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Many writers, actors and other creatives are currently experiencing a small wave of panic about artificial intelligence (AI) taking over their jobs. Generative AI (GenAI) is making machine learning ...

My path into global storytelling began long before I picked up a camera. In the late 1990s, while working in humanitarian aid during the Kosovo crisis, I sat with a group of displaced Kosovar women ...

VENTURA, Calif.--(BUSINESS WIRE)--Global advertising technology leader The Trade Desk is expanding its generative AI creative offering with Rembrand, a leader in cutting-edge spatially-aware AI ...

A new large-scale study demonstrates that when it comes to creativity, AI already outperforms the average human, but not the most creative among us. “The persistent gap between the best-performing ...