Firebase has made it known that on Aug. 25, 2025, Dynamic Links will officially shut down and developers will no longer be able to host or create new links. As the deadline approaches, Branch is ...

Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

When Google introduced its goo.gl URL shortener in 2009, it came at a time when the web wasn't littered with similar services. Since then, many companies have emerged to offer similar functionality.

MADISON, Wis.--(BUSINESS WIRE)--A new industry survey released today by URLgenius reveals a critical disconnect: while awareness of Google’s impending shutdown of Firebase Dynamic Links (FDL) is high, ...