While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Every time Jenny Rose Spaudo publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails ...

David McGuire, creative director, Radix Communications: It makes no difference whether you’re writing a personal email or a web page that’ll be seen by thousands – at any one time, your reader is one ...

I've lost track of the number of times clients have said to me, "I've never worked with a freelance copywriter before. How's this work?" I've also heard, "We hired a freelance copywriter once before.

Knowing what makes your copywriters tick—versus what ticks them off—can mean all the difference between a healthy work environment and a dysfunctional one. Without even knowing it, you may be ...