Understanding how to improve your conversion funnel is like having a map that shows you how to get from point A to point B. Point A is the top of the funnel (awareness), and Point B is the bottom, or ...

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

Analytics is a crowded space, with plenty of services looking to help you turn your visitors into engaged, paid customers. KissMetrics is the latest to join the fray, and it’s offering a solution that ...

Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite ...

SAN FRANCISCO, Dec. 2, 2024 /PRNewswire/ -- MediaGo, the deep learning-based intelligent advertising platform, today announced a comprehensive upgrade of its deep learning models. With this upgrade, ...