Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, consumers don’t seem to care. Here’s why.

Consumer decisions today are no longer driven by logic alone; they reflect complex psychological and economic interactions. This is where ...

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

On September 19, 2019, the Consumer Financial Protection Bureau (Bureau) hosted the second in a series of scheduled symposia. After the first symposium, we evaluated the panel discussions that focused ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Brands that successfully tap into emotional value have demonstrated strong consumer engagement and, in many cases, robust ...