2023 marks the 30 th annual edition of the Washington Technology Top 100, a ranking of the largest technology and services government contractors. Which means, Boscobel has been tracking and analyzing ...

Choosing a slogan for your company requires extensive research and testing. It's not enough for it to be innovative or sound hip; it must also stand out among the dozens of competing marketing ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. Effective company slogans possess an artful blend of ...

A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

"Think," "Think Small," and "Think Different," all are slogans for major businesses, both U.S. based and international. Seeing them on their own without a reference to the company, would you know ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

For over a century now, carmakers have been bullshitting us with bogus slogans and marketing nonsense. Jalopnik readers came up with ten honest car slogans to set things straight. Welcome back to ...

Advertisers are particularly vulnerable to getting popular slogans stuck in their heads and riffing on them as opposed to creating a compelling story. That leads to DirecTV’s “Fans don’t let fans ...

KOBE, Japan — Dunlop's new brand statement will be "Taking You Beyond," Sumitomo Rubber Industries Ltd. (SRI) announced, as ...

Ever try counting Heinz Ketchup’s supposed 57 varieties? Turns out the famous slogan was always a long-running sham. KDKA-TV in Pittsburgh reports that company founder H.J. Heinz came up with the “57 ...