OSAC’s communication mission is to develop, execute and guide a strategic communications capability to manage stakeholder relationships based on agency direction, program intelligence, and center ...
Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...
This process is based on Gap Analysis. Supposedly, the competitor who manages to execute it better and more wisely (and also carries out the strategy with consistence and persistence)—will be the one ...
Elevate Communications, a strategic communications and digital PR firm that elevates mind and market share for leading brands, today announced a series of senior hires and interna ...
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Why strategy without communication is silent failure
By Kanje SarahIn a rapidly-evolving world, every business needs a sound strategy to survive because markets are no longer forgiving.From intense competition to shifting customer expectations to ...
Communication strategies encourage consumers to make a response, either by requesting further information or purchasing a product. You can improve the effectiveness of your strategies by building a ...
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