Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

It’s hardly a colorful choice. Since 1999, Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, has announced their ...

The 2026 Shade of the Year is Cloud Dancer, which is meant to symbolize "a calming influence in a society" Courtesy of Pantone On Dec. 4, Pantone announced its 2026 Color of the Year: Cloud Dancer ...

A Brazilian artist is challenging the boundaries of race and cultural identity by matching human skin tones to the Pantone colour chart. While finding exactly the right shade of grey to paint your ...

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice, ...

It's a light shade of pink described as "gentle," "warm and cozy" and "heartfelt." And it's the shade selected to represent whatever comes in the next year. Pantone Color of the Year 2024 is Peach ...

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...

Pantone has announced that Living Coral is the 2019 color of the year. The color authority has bestowed the honorable title on a special hue every December for the past 20 years, taking into account ...

Industry experts have analyzed color trends and fashion runways to predict Pantone’s 2026 Color of the Year reveal. One hue keeps rising to the top of their forecasts. Since late summer, the color ...

Every year Pantone selects a color that the company believes identifies the mood of the moment. For 2024, that color was “Peach Fuzz,” a tone “whose all-embracing spirit enriches mind, body, and soul.