Classical conditioning is a type of learning that happens unconsciously. When you learn through classical conditioning, an automatic conditioned response is paired with a specific stimulus. This ...

Researchers at Tel Aviv University have discovered that the brain cannot learn simultaneously through both classical conditioning and operant conditioning. In fact, the brain actively prevents the ...

Around the beginning of the 20th century, Russian physiologist Ivan Pavlov taught dogs to associate doggie dinner with the sound of a bell — and so trained them to reflexively salivate when they heard ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...