Classical conditioning is a type of learning that happens unconsciously. When you learn through classical conditioning, an automatic conditioned response is paired with a specific stimulus. This ...
Around the beginning of the 20th century, Russian physiologist Ivan Pavlov taught dogs to associate doggie dinner with the sound of a bell — and so trained them to reflexively salivate when they heard ...
Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...
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