They end up being some of the most memorable parts of a campaign. — -- Campaign slogans can hold more power over voters than any one soundbite or debate performance. The catchphrases are meant to ...

NEW YORK - AAA says more than 36 million Americans will travel 50 miles or more away from home on Memorial Day weekend. If you're unsure where to go, there are 50 state tourism departments eager to ...

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

Market research has so far produced some good news and some bad news for the Greater Baltimore Committee and those seeking to improve the city’s economic future. The good news is that a survey of ...

President William Ruto has criticised opposition leaders, urging Kenyan voters to choose leaders based on competence and ...

The theme of this year's Earth Day, Planet vs. Plastics, is certain to prompt some eye-rolling, to say the least, in the plastics industry. Beyond the alliteration, though, you can see why it might ...