For the novelist Rebecca Makkai, writing blurbs had become nearly a full-time job. She explains why blurbs matter — and why she’s taking a break. By Rebecca Makkai Rebecca Makkai is the author, most ...

Rumour has it that when Robert Frost was once asked, “What’s your poem about?”, he replied, “Read it.” Not everyone has the luxury of being Robert Frost, though. By which I mean that books need blurbs ...

Like all self-respecting book nuts, I have long admired a good blurb, the hundred or so words on the back of a paperback that will make you either (i) buy it or (ii) cast it away into outer darkness ...

Blurb, the on-demand print service with a specialization in photographic layouts, is expanding its “crowd sourcing” strategy onto, where else, but Facebook with a new app that brings people together ...

A company paragraph is a short description of the company found on a wide variety of promotional materials, including pamphlets, digital media and sponsorship recognition. Writing a short but engaging ...