Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

In a new paper published in the Proceedings of the National Academy of Sciences, a team of 41 authors from around the globe argue that virtual reality has the potential to do the same for behavioral ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

Total R&D expenditures at American universities topped $117.5 billion in FY 2024. Of that total, universities spent $3.91 billion on social science research (anthropology, economics, political science ...

This activity was supported by contracts between the National Academy of Sciences and the Office of the Director of National Intelligence, Contract No. 2014-14041100003-009. Support for the work of ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Results from a massive research project investigating whether previously reported scientific ...

CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.

Kendra Pierre-Louis: For Scientific American’s Science Quickly, I’m Kendra Pierre-Louis, in for Rachel Feltman. Hello and happy new year! I love the first few days of a new year. It evokes a feeling ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...