Many CRM systems are "live," though far fewer are raging successes. User adoption, lack of demonstrable ROI, and escalating maintenance and support costs plague those firms that have effectively ...

Tracking which customer spoke to which salesperson or service representative, and what they wanted, is critical to retaining and growing your customer base. While many major corporations spend ...

Connected customer experiences start with connected systems and data within your organization. The deeper the connections, the more power you have to orchestrate personalized end-to-end customer ...

In many respects, externally sourced, on-demand CRM systems are the best option for companies with a wealth of customer data to both track and act upon. This is a truth that seems to become more ...

There is no such thing as “one size fits all” when defining CRM success - either in terms of systems or functions. It is key to understand the firm’s unique needs and goals– and then to fully evaluate ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...

Growing a small business requires strategic investments in areas that will make your processes simpler and more productive. A CRM (Customer Relationship Management) software application is one of the ...

I have been writing for newspapers, magazines and online publications for over 10 years. My passion is providing, in a way that is easily accessible and digestible to all, the knowledge needed for ...